TypeBranding, MotionYear2017CreditMentored by Ellen Lupton
Everyone is free on Friday, the museum guards are free, the curators are free, and most importantly, the collections should be free, too. Friday Museum is an imaginary museum only opens on Friday, for people to come and celebrate the freedom for all.
A representative "F" occupying the museum comprehends the branding. Every time the "F" appears with different look but all set at same 25 degree. The typography follows this rule to build a recognizable museum image. The tone of the museum is humorous, unconventional, and cheerful.