CreditCollaborated withCynthia Zhu
NUNU GIRL is the brand concept we imagined for teenage girls. We remembered in our teenage years, most girly brands were colorful and somewhat loud. We wanted to alternate that by showing 'girliness' in a quiet and elegant way.When exploring the visual language, we talked about the self-image of teenage girls. To show confidence in oneself, we created 3 girls from different identities but all with strong attitude. And combined them with a gem to signify self-love.We built the identity around these 3 girls and the gem. The quiet tone of girliness was executed by the color choice. Different shades of grey were used with generous white space.