TypePrints, App ConceptCreditCollaborated withCynthia Zhu
Play, more than music, was created for the 2017 D&AD New Blood Competition. The challenge was to bridge Sony Music’s streaming music servicewith paper from Arjowiggins. We wanted to create the emotional experience one would get when receiving a new vinyl record from a friend.Our idea was to design a set of 'tangible playlists', which would connect to the online playlist via the QR code. Each of these tangible playlists imagined the scenario of sharing with someone special. They activated the experience through sharing, receiving, and playing.