Type BrandingYear 2017Credit Mentored by Ellen Lupton
Friday Museum is an imaginary museum only opens on Friday, for people to come and celebrate the freedom for all. Everyone is free on Friday, the museum guards are free, the curators are free, and evem the collections are free, too.
A representative "F" occupying the museum comprehends the branding. Every time the "F" appears, it wears a different look to reflect the ever-changing nature of the museum. The tone of identity is welcoming, unconventional, and cheerful.