Baltimore's Longest Standing Charter School
Founded in 1997, Midtown Academy was one of the first charter schools in Baltimore city.
The school manager came to our program for a new modern identity for the
old prestigious school. To build the whole system that can reflect its robust and playful personality,
we designed a custom typeface and culture icon set, which have a bold and cheerful look.
From this component, we then developed the visual identity treatment which included signage,
promotion material, environmental design and the brochure.