Baltimore's Longest Standing Charter School

Founded in 1997, Midtown Academy was one of the first charter schools in Baltimore city.
The school manager came to our program for a new modern identity for the
old prestigious school. To build the whole system that can reflect its robust and playful personality,
we designed a custom typeface and culture icon set, which have a bold and cheerful look.
From this component, we then developed the visual identity treatment which included signage,
promotion material, environmental design and the brochure.


2017  collaborated with my friend yi pan and enemy potch