Type BrandingYear 2017Credit Collaborated with Yi Pan, Potch Auacherdkul
A rebranding pitch for Midtown Academy, Baltimore’s eldest charter school. The redesign aims to instill a sense of community, to bring closer the two neighborhoods of Bolton Hill and Reservoir Hill.
We designed a bold condensed typeface to reflect the school's robust culture. A vibrant 9-color palette is created to express the diversity within the community. Together the visual elements give the prestigious old school a modern new look.