Play, more than Music.
This is our response to the DandAD competition, for Arjowiggins Paper and Sony Music.
The brief is to use print design to bring a physical dimension to the digital music.
Our solution: a physical playlist that connects to the online selection, which can be a very
personal and surprise gift for a special one. The design brings back the feeling of
playing a vinyl record. We created a video and three key visuals for the campaign, to
express the joy of receiving an ideal playlist in boring life.